I've mentioned many times on here about my love for primers and for me I find them an essential when applying my make up if I want my make up to last all day.
I love testing out different primers to find the perfect one to keep my make up on. I am a huge fan of Nikkie Tutorials and she regularly uses the Nivea Men Post Shave Balm as a primer in her videos. Curiosity got the better of me and I tried it (and have used to everyday ever since) and so has everyone else who I've passed on the tip too.